As the Assistant Athletic Director of External Affairs, I led the transformation of Chicago Hope Academy Athletics’ digital presence by implementing a structured, growth-focused strategy centered on visibility, consistency, and athlete storytelling. My goal was to position the program at a collegiate-standard level, increasing exposure for both the school and its student-athletes.

Key Wins:

500K+ Digital Impressions
Generated over 500,000 total social media views, significantly increasing brand visibility and positioning Chicago Hope Athletics as a competitive and recognizable program within the Chicagoland area.

Platform Development & Consistency
Established a consistent posting cadence across Instagram and Facebook, strengthening audience retention and improving overall engagement across platforms.

Brand Identity Elevation
Developed a cohesive visual and messaging strategy that aligned athletics with a college-level media presence, enhancing credibility and perception.

Athlete Exposure & Reach
Focused content around athlete recognition, game highlights, and storytelling—helping increase visibility for recruitment and external opportunities.

I implemented a video-first strategy to capture the energy, competitiveness, and emotion of Chicago Hope Athletics. Each piece of content was designed to not only engage viewers but also elevate the perception of the program.

Key Wins:

High-Impact Game Content
Produced game highlights, player features, and cinematic reels that consistently drove engagement and increased shareability across platforms.

“Road to State” Campaign Execution
Created and executed the Boys Basketball “Road to State” campaign, including Battle of the Bridge, generating heightened visibility, community buzz, and sustained engagement throughout the season.

Athlete-Centered Storytelling
Developed video content that positioned student-athletes as marketable and recruitable, showcasing their performance, personality, and competitive edge.

Increased Engagement Through Video
Prioritized short-form video formats that improved reach, watch time, and interaction—establishing video as a primary growth driver.

I built a community-focused content strategy that highlighted the voices and experiences of athletes, students, and families—turning the athletics platform into a shared digital space.

Key Wins:

Authentic Athlete & Fan Content
Captured and shared real-time moments, celebrations, and behind-the-scenes content to create a more authentic and relatable brand presence.

Increased Community Engagement
Encouraged interaction through reposts, features, and story engagement—strengthening the connection between athletics and the school community.

Student-Athlete Spotlighting
Consistently highlighted athletes across all sports, reinforcing school pride and increasing digital participation from families and supporters.

Culture-Driven Storytelling
Built a narrative around the program that emphasized competition, growth, and community—making the brand more engaging and impactful.

I led the execution of major athletic events, using them as opportunities to increase both in-person attendance and digital engagement.

Key Wins:

Senior Night Execution & Production
Planned, organized, and executed Senior Night events, including scripting, logistics, and in-game presentation—delivering a professional and memorable experience.

Increased Event Attendance
Successfully packed the gym, boosting school spirit, student engagement, and community turnout.

Live Content Integration
Captured and distributed real-time event content to extend reach beyond the venue and increase online engagement.

Game Day Experience Enhancement
Elevated the overall atmosphere of athletic events to reflect a collegiate-level experience, strengthening the program’s brand.

As the Digital Content Producer for Martha’s Beauty and Braiding, I built every campaign on a foundation of data, strategy, and measurable growth. By analyzing audience behavior, optimizing timing, and staying ahead of trends, I crafted social media campaigns that didn’t just grow our platforms—they boosted revenue, reach, and reputation.

Key Wins:

+1,010 Instagram Followers in 4 Months
Scaled Instagram from 4,920 to 5,930 followers by optimizing posting times, running niche-focused campaigns, and improving content formats based on insights from Meta Business Suite and Instagram Analytics.
Explosive TikTok Growth: 1938 → 13.4K
Leveraged trending audio, storytelling hooks, and stylist highlights to create virality-ready videos. Our TikTok audience grew by over 11.4K followers, proving the power of creative momentum backed by analytics.
YouTube Launch to Monetization-Ready
Took YouTube from 0 to 4.9K subscribers in just months by producing high-retention video content (like braider tutorials, client transformations, and vlogs) strategically titled and tagged using SEO best practices.
Performance Dashboards for Smarter Planning
Built monthly performance reports tracking KPIs like reach, saves, watch time, and link clicks—giving us insight into what converts and what to scale back.
SEO-Optimized Captions and Hashtags
Wrote keyword-rich captions and tested high-performing hashtags tailored for beauty and braiding audiences (#ChicagoBraider, #ProtectiveStyles, #KnotlessBraids). These tactics increased our organic reach by +37% on average per post.
Content Testing + Trend Analysis
Ran split tests (reels vs. carousels, trending sounds vs. custom audio) and monitored which content types led to more profile actions. The result? An engagement rate that consistently outperformed industry benchmarks.
Strategic Influencer & Collaboration Campaigns
Partnered with local influencers and stylists to cross-promote services and products—bringing in new audiences, boosting referral traffic, and increasing appointments directly tied to collab content.

This data-first approach allowed Martha’s Beauty and Braiding to grow not just by chance—but by choice. Each campaign was an intentional step forward in building a powerful, visible brand that converts online energy into real-world business.