GET TO KNOW SYDNEY RENCHER
Hello,
I’m Sydney Rencher—a proud Chicago native, creative visionary, and visual storyteller with a passion for capturing culture, emotion, and unforgettable moments. I’m a graduate of Florida A&M University, where I earned my B.S. in Broadcast Journalism, and I’ve been using my lens and voice to make an impact ever since.
I specialize in photography, videography, and digital content production, with experience leading creative direction, producing branded content, and documenting real stories that resonate with audiences. From the sidelines of major sporting events to behind-the-scenes moments with brands and public figures, I approach every project with heart, strategy, and authenticity.
Throughout my journey, I’ve had the opportunity to work with nationally recognized names like BET, The City Girls, Wild ‘n Out, Omarion, and many more—creating visuals that leave a lasting impression. I’ve also helped elevate local businesses and community brands with original content that connects, converts, and builds trust.
My work has been recognized on a national stage. In 2024, I was named the Sunshine State Society of Professional Journalists’ Best News Photo Award Winner, and a finalist for two Best Sports Photo awards. I’m also proud to have been selected as a 2024 ONA HBCU Digital Media Fellow and a USA Basketball Women in the Game Scholarship Recipient—both honors that reflect my dedication to growth, leadership, and representation in the digital media space.
At the core of it all, I’m a storyteller. I believe good content doesn’t just capture a moment—it tells a story that moves people, shifts narratives, and inspires change. I’m passionate about creating content that not only looks good but also feels real.
And as a young Black woman in media, I carry a commitment to opening doors and empowering the next generation of creatives to own their voice, tell their story, and take up space.
Let’s work. Let’s create. Let’s tell stories that matter.
GET TO KNOW THE KIDD CREATIONS
The Kidd Creations, founded during my time at FAMU, is more than just a creative agency—it's a movement. The name pays homage to my great-grandmother's last name, "KIDD," symbolizing the importance of family heritage and legacy. The Kidd Creations embraces a fearless, childlike approach to creativity, encouraging individuals to explore their talents and express themselves without fear of judgment.
Our philosophy is rooted in the belief that creativity should be free and uninhibited, much like the mindset of a child exploring the world without a care in sight. We stand as a beacon for minority women and anyone who has faced rejection or obstacles while pursuing their dreams. The brand promotes perseverance, resilience, and the pursuit of creativity despite societal challenges.
Our mission is to empower creators, especially women of color, to explore their artistic potential and make their mark on the world. We aim to foster a supportive and inclusive environment where creativity thrives, and barriers are broken. Every project we undertake is a testament to the strength and significance of our clients, and our dedication to excellence is unwavering.
Every step of my journey and every endeavor of The Kidd Creations is dedicated to making a difference, both through the content we create and the impact we leave on others. We look forward to continuing this path, pushing boundaries, and inspiring others to do the same.
Thank you for joining us on this journey of creativity and empowerment. Let's create something extraordinary together.