Upon joining DuPage Elite Volleyball Club, I implemented a refined social media strategy focused on brand consistency, audience relevance, and engagement optimization. By aligning content with the club’s values and target demographic, I strengthened digital visibility and improved platform performance.

Key Results:

Increased Instagram following from 6,659 to 6,961 within the first month
Improved audience retention through consistent posting and engagement-focused storytelling
Established a cohesive visual and narrative identity across social platforms

Video became a primary growth lever under my direction. I produced high-impact, short-form video content designed to capture attention quickly and sustain watch time, leading to renewed reach and discovery.

Key Results:

Produced the highest-performing post in months, reaching 36,000 views
Reestablished video as the top-performing content format on the platform
Increased shareability and saves by prioritizing emotional storytelling and competitive highlights

I integrated community-driven and UGC-style content to humanize the brand and deepen audience connection. This approach strengthened loyalty among athletes, families, and supporters while driving consistent engagement.

Key Results:

Increased Instagram Story views to a steady average of 1,500 views per story
Elevated audience interaction through athlete-focused and behind-the-scenes content
Strengthened brand authenticity by spotlighting real program experiences

As the lead on-site content producer, I captured competitive moments, emotional reactions, and program culture in real time. This coverage transformed game days into high-engagement digital experiences.

Key Results:

Delivered same-day game content to maintain momentum and increase post-game engagement
Enhanced the visual quality and storytelling standard of DuPage Elite’s digital coverage
Positioned the club as a polished, professional organization within the volleyball community

All content initiatives were supported by performance analysis and audience insights. I tracked platform metrics to refine strategy, improve efficiency, and scale results.

Key Results:

Increased total Instagram page views from approximately 600,000 to 811,159
Identified and scaled high-performing content formats to sustain growth
Used analytics to inform posting cadence, content themes, and creative direction